Hailsham PR company hails success at 2017 PRide Awards
21st November 2017
Press Release Sub Title
East Sussex-based public relations company Blueberry PR is celebrating after winning a silver award at this year’s PRide Awards.
Entered into the South of England and Channel Islands competition category for ‘Best Low Budget Campaign’, Blueberry was competing against much larger agencies and campaigns, including Bournemouth Council’s in-house PR department and the television launch of the ‘Bottersnikes and Gumbles’ series on CBBC.
Blueberry won the award for its “Christmas Campaign 2016” for Catsfield Christmas Tree Farm. The campaign was designed to build on the success of the 2015 campaign, which had resulted in a 20% increase in business. The 2016 campaign aimed to achieve two goals. Firstly, consolidation of previous gains and, secondly, a further increase in business of five percent.
Both goals were achieved and exceeded but not without incident. Early in the campaign the local AA road signs, vital to the success of the farm during its short selling season, were stolen. Blueberry worked with Catsfield and turned this potentially damaging story into a positive advertisement for the farm. The story was spread on social media, appeared in local press, and Clive Collins, owner of Catsfield Christmas Tree Farm, appeared on ITV Meridian news talking about the incident. What could have had catastrophic consequences for the business ended up helping the company gain more customers.
Commenting on the award, Blueberry PR Managing Director Suzi Christie said: “This is a real surprise! We are far smaller than some of our competition and this is a huge region. It just goes to show the quality of public relations representation is not based on the size of the company - it is all down to the time and effort your PR professional is able to dedicate to your business.
“At Blueberry, we take the time to really learn about and understand your business and if an opportunity arises we are ready to make sure your business benefits and gains the maximum positive exposure. The fact Catsfield had an amazing week of business despite the theft, shows that the hard work done by our team, and the dedication of Clive, Emma and Phil at Catsfield, can bring rewards on minimal budgets.”
In addition to the award for ‘Best Low Budget Campaign’, Blueberry PR was also shortlisted in the category for ‘Best Integrated Campaign’.
Based in Hailsham, East Sussex, Blueberry PR is the brainchild of PR professional Suzi Christie. After a prestigious career working in-house at organisations such as Rentokil and Kent Fire and Rescue Service, Suzi decided to set up her own agency catering to a broad cross-section of businesses both in the South-east and nationally. In addition to Catsfield Christmas Tree Farm, her client’s now include an accountant based in Battle, an architectural designer and planning specialist in Hailsham, an award-winning pest control business based in Croydon and Seaford, and a national forestry company.
The PRide Awards 2017 were organised by the Chartered Institute of Public Relations (CIPR), the industry’s leading professional body. In total, the awards attracted 950 entries, from 337 companies, covering 604 campaigns. Across the nation, 300 entries were shortlisted, with representatives invited to the regional award ceremonies. The South of England and Channel Islands award ceremony took place at the Mercure Bristol Grand Hotel on the 17th November 2017 with master of ceremonies, Steve Knibbs, Gloucestershire reporter for BBC Points West.
About Blueberry PR
Working with local and national businesses, Blueberry PR provides PR and marketing services that blend traditional and online PR techniques. They create bespoke solutions to enhance media profiles, increase website traffic and increase sales. www.blueberry-pr.co.uk
Picture: Suzi Christie with copywriter and social media consultant Ben Christie at the awards